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Exploring the intersection of artificial intelligence, executive decision-making, and the future of business intelligence.

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Your AI Tools Should Grow Like a Fern

Most enterprise AI projects fail. Not because the technology is bad — but because organizations try to squeeze infinitely diverse workflows into rigid, pre-built templates. Companies spend months contorting their processes to fit software that was designed for a generic "average user" who doesn't exist. There's a better model. And it's been running successfully for about 3.5 billion years. The Two Extremes Enterprise software sits at one end of the spectrum: rigid. Your CRM, your project

February 18, 2026·5 min read